Market Opportunity

The global digital advertising market has seen tremendous growth in recent years. In 2020, the market was valued at over $350 billion and is projected to continue growing at a compound annual growth rate (CAGR) of 13%. As digital advertising becomes increasingly personalized and targeted, the risk of emotional manipulation through marketing copy and video content rises. The demand for BitTruth’s ability to detect and verify the emotional integrity of digital content becomes especially valuable for businesses aiming to maintain consumer trust. By providing a tool for verifying the emotional authenticity of digital media, BitTruth helps brands build credibility, ensuring that their content engages users honestly and transparently.