Application Scenarios

Advertising: Advertisers and marketers often use celebrities or influencers to promote products. BitTruth helps businesses assess the sincerity of the emotional content presented by endorsers. For example, it can detect if an influencer’s smile is authentic or if their words align with their facial expressions. This ensures that the advertised message resonates genuinely with the audience.

Social Media: On platforms like YouTube, Instagram, and TikTok, videos are often used to convey messages. BitTruth can help viewers verify the true emotional intent behind these videos. For example, when an influencer claims excitement or satisfaction, BitTruth can analyze their facial expressions and voice tone to determine if they are genuinely excited or just saying what the brand wants them to say.

Recruitment/Negotiations: In recruitment interviews or business negotiations, reading emotions is critical to understanding a person’s true reactions. BitTruth can analyze the video of an interview or meeting and provide insights into whether a candidate or negotiator’s responses are authentic. This helps businesses and hiring managers make more informed decisions by reading between the lines.